Monday, February 16, 2009

It's all about Advertising

This is one of the most important things for any type of business. You need to get your name and your product into other people's minds. That's all there is to it. Sell your product!!! And anyone that has ever started and operated a small business knows that it takes a while get on the radar.

Whether it be from word of mouth, relationship, free postings, trades with other businesses or full-on paid advertising, the goal is to bombard as many people as you possibly can with your business concept and strong reviews from previous clients.

The goal during our first year of "Savor Morocco" has been to get word out from Casablanca over to Fes and in the surrounding villages. There are many ex-pats here always looking to do something new and fun. Plus, since Morocco is an amazing place to visit, many of the ex-pats have visiting family and friends.

Another incredible advertising tool that I have recently embarked upon has been Trip Advisor. Travelers love to look at sites like these as they are planning their upcoming trips. I looked at the section "Attractions" for our city and only saw 2. The Roman Ruins and the shopping area called the Medina. How can we get anyone in our city if there is nothing to do.

Because of that, I contacted the people at the site and requested to advertise under that section. If you have a moment, take a look at what several of our recent clients have had to say about their experience at "Savor Morocco":

http://www.tripadvisor.com/Attraction_Review-g293735-d1308553-Reviews-Savor_Morocco-Meknes.html

In the last couple of weeks, we have already have a few folks contact us after hearing about the experience from this site. There is really nothing better than free advertising, except maybe some free BBQ.

1 comment:

Anonymous said...

You won't believe it! I just checked out the TripAdvisor site. You are now ranked as #1 of 3 attractions in Meknes. Way to go!!!

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